Starz is looking to build buzz for the project by promoting the search for the right actor to limn the lead character with the social-media effort #CastingShadow, inviting fans to weigh on who should get the gig.
—
Starz is finally finally FINALLY moving ahead with American Gods!!! (http://variety.com/2015/tv/news/neil-gaiman-american-gods-bryan-fuller-starz-1201520765/) So get those fancast gifsets out of your archive and start tweeting so that maybe they don’t cast the same white bread and mayonnaise sandwich you know they want to cast????? (via deirdrekeane)
truth.
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